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I have made the decision to donate 20% of all future profits to The Jiminy Wickit Fund. This fund will exist with the purpose of providing candles to families who have lost babies.

Earlier this year, my dear friend Georgie and her partner Dave lost their beautiful little girl Rosie to stillbirth at 42 weeks. I made candles as a hobby at this point and knowing there was nothing I could do to help, but desperately wanting to, I asked if I could make candles for Rosie's funeral. We talked a lot about what scents would remind them of her - from the cravings of watermelon and lucozade to something fresh, floral and happy. I had no idea of the impact those candles would have. When Georgie and Dave light their candle, they feel closer to Rosie. It reminds them of her.

The incredible thing about scent is the connection it has to our memory. I can guarantee we all remember a scent from our childhood, be it nana's baking or the sun cream we were slathered in on summer holidays. Where there hasn't been a chance to make as many memories, we can create them with scent. We can form an association to our loved ones. We can walk past a candle or a diffuser that we know is dedicated to them and soon we start to think of them every time. It's a comfort and everyone deserves to feel that comfort. I've made a few memory candles for other families this year but have had to keep it private as I can't afford to help everyone. I'm hoping we can change that. I feel honoured to hear every story I am told and to be able to create something that's bespoke and special and important.

I've decided to announce this today (14/11/19) as we're coming up to our busiest season and I cant shake the feeling that Jiminy Wickit is meant to be more than just a home fragrance shop. I want every sale to mean something and from now on, it really will. I'm setting up everything on the official side of things so we can accept donations but will be adding to the fund straight away. I'll then begin working with hospitals and other charities to make sure the offer is there for those that need it. When you light your candle, you'll be doing it knowing that you've given the gift of comfort to people who truly needed it.

1 in 4 pregnancies ends in loss, whether its miscarriage, stillbirth or other complications. We will all know someone affected by this, whether they choose to share it or wish to keep it private. Please consider sharing details of The Jiminy Wickit Fund on your social medias or with those you feel may benefit from it. If you choose to buy your christmas gifts from Jiminy Wickit this year, you'll be buying a bereaved family a candle to cherish too. Even just a like, share or follow will be vital in getting this off the ground. I can only make this possible if I have the support in place to do it.

Thank you,